What is the Value of Design?

What is the value of design? There are many levels where design impacts our productivity. Beyond the obvious appealing marketing or packaging, consider how a well-designed office chair spares one a bad back. What is the value of better attention? And how about happy customers? Have you ever found yourself irritated at a company after a bad online experience? But it’s difficult to put a dollar amount to the matter.

One UK animation studio, working with the Design Council,  attempts to quantify the answer:

We found that when businesses implemented design thinking, it boosted product creation, exports, and the word everyone likes to hear – profits.”

Illy Woolfson, Content & Communities Manager, The Design Council