The Design Council

What is the Value of Design?

What is the value of design? There are many levels where design impacts our productivity. Beyond the obvious appealing marketing or packaging, consider how a well-designed office chair spares one a bad back. What is the value of better attention? And how about happy customers? Have you ever found yourself irritated at a company after a bad online experience? But it’s difficult to put a dollar amount to the matter.

One UK animation studio, working with the Design Council,  attempts to quantify the answer:

We found that when businesses implemented design thinking, it boosted product creation, exports, and the word everyone likes to hear – profits.”

Illy Woolfson, Content & Communities Manager, The Design Council