social media

17 Great Ideas for Facebook Marketing

facebook-iconFrom Kim Garst & Boom Social

1. Pose a problem and ask for advice

can-you-help-signPeople LOVE to answer questions and to help solve problems.
Also, if you ask a question that may also help THEM with a problem, they will be grateful for the help!

2. A contest post

Everyone loves a good contest! And there are a ton of great contest apps out there that you can use to run your contest AND grab emails to add to your list as well!

3. Run a poll

Polls are great not only for generating discussion but for gaining valuable insights from your audience.
Here is a link that will take you directly to Facebook’s poll app.

4. Share the results of your poll!

If your poll collected data that would be interesting to your audience, share the results in a separate Facebook post. One strategy I have seen some business owners using is offering the results in a free downloadable report (in exchange for an email address, of course!).

5. Share inspirational images

If you follow me on Facebook, you know this is a strategy I use every single day! There is so much negativity in the world (and on Facebook).

6. Fill in the blank

I am not exactly sure what it is about fill in the blank posts, but people just love them! You can rephrase just about any question as a fill in the blank, and they often receive more engagement than basic questions. Test this out for yourself!

7. Follow Friday

Give your fans the opportunity to share a link to their website or Facebook Page; not only do they get the chance to showcase their business or products, but they can meet new people and make new connections.

8. A seasonal post

Share a holiday picture, quote or greeting centered around an upcoming holiday. Try to add a personal touch, if possible. This reminds your fans that you are a real person!

9. Blog post excerpts

I see many business owners posting links to their blog posts, without including any additional context. When sharing a blog post, be sure to include a backstory or short excerpt from the post so your fans know what to expect when they click on the link.

10. Fan-only discount

Offer your Facebook fans an exclusive discount, just for being a fan!
Use an image to promote the discount, if possible. These are better for grabbing the attention of your fans and for getting more shares.

11. Cross-promote with someone else in your niche

Team up with a business that offers a complimentary product or service, and help cross-promote each other. Tag each other in Facebook status posts, recommend that your fans ‘like’ each other’s Pages, or simply share each other’s content.

12. Fan challenge

Post a group challenge for your fans…sometimes doing something as a group can feel less overwhelming than doing it alone! Some examples include:

  • 30-days to a more organized house (post a daily organization tip)
  • Gain 1,000 fans/likes/comments/followers – give actionable tips for increasing followers and comments

13. Link to a tutorial

Give your fans a step-by-step guide or tutorial for how to do something.
These types of posts are GREAT for getting engagement, especially click-throughs and shares!

14. An expert tip

Share a tip from an industry expert for solving a common problem or overcoming a challenge.
The expert could even be YOU!

15. A personal post

This is where you, as a small business owner, have an inherent advantage.
Don’t be afraid to post a personal photo or story from time to time to differentiate yourself from the big brands your fans also follow.

16. Be imperfect

Who ever said we need to perfect in order for people to like us?
Don’t be afraid to share struggles or vulnerabilities from time to time to show you are a real person.
This is a great way to make your brand more personable and more relatable!

17. Share a picture of your business, employees
or office…

…makes your business so much more relatable!
Knowing there are real people behind your brand will go a long way to building trust and relationships.

5 Tips for Driving Traffic to Your Blog

woman-relaxed-reading-tablet-happy-female-model-ipad-bed-relaxing-410169591.    Consistently publish interesting content

  • Plan your posts to appear at regular intervals
  • Create an editorial calendar and pre-schedule topics and themes
  • Use images, videos, quizzes & questions, and judicious reblogging to keep your reader interested

2.    Make sure you have a SUBSCRIBE feature

  • Display it prominently on your blog, sidebar or footer
  • Collect emails and add them to your master list
  • Understand the difference between “subscribe” and “Follow”
  • Explore the WordPress Reader and Follow other WP blogs, ask them to follow you.

autosharing

3.    Automate your blog to post to your Social Media accounts

Use the Publicize settings found under SETTINGS/SHARING/PUBLICIZE
Also encourage your readers to use Social sharing with available buttons
found under SETTINGS/SHARING

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • And more

4.    Promote your blog in your email marketingconstant-contact-stacked

5.    Maximize Social Media impact

    • Post to relevant pages & groups on Facebook et.al.
    • Use an automated scheduling tool like Tweetdeck, HootSuite, Buffer to repeat social media mentions
    • Take advantage of reblogging offers and special #hashtags and events on Twitter

Are You Blogging for Business?

The democratization of media empowers us all to be publishers, if we choose,  of everything from top 10 lists to serious think-pieces for your industry.

Blogging has evolved to become an essential marketing tool. In fact, businesses that blog get 67% more leads than those who don’t.

Publishing valuable content on a consistent basis positions you as a source of solutions, and helps prospects understand what you do.

If you haven’t waded into the blogging stream, it’s easy to get started without a huge investment of time and money. I often recommend that you start with a free WordPress.com blog (it can be linked to your site) because of the huge universe of WordPress bloggers who read, comment and reblog each other.

There are simple ways to leverage your blog posts across social media to boost impressions and feedback. If you’d like more suggestions, leave a comment, ask a question or get in touch.

Click here for 5 types of blog posts that have proven performers: 5 Breeds of Posts to Promote Your Business 

 

Get Your Legal Ducks in a Row

What should bloggers know about copyright law?

copyright-symbolQuite a bit, it turns out.

As a blogger, content marketer, writer, designer, course creator, you are constantly generating valuable intellectual property assets as you build your business. You really want to protect your key content. Your proprietary content is found in self-published books, infographics, online courses, workshops and speeches should be protected from copyright infringement.

from copyblogger:

When you federally register your copyright, you obtain the following advantages over common law copyright:

  • You alert the world that you are the creator and owner of the work, which makes it hard for infringers to claim they didn’t know the work was yours.
  • You obtain the right to bring a federal lawsuit; registration gives you the right to file a claim of copyright infringement in federal court.
  • You get to seek statutory damages and attorney’s fees in that lawsuit — the infringer has to pay all of your lawsuit costs.
  • You have an easy and official way to sell your ownership of the work.

How to avoid this mistake
Register the copyright for all of your prized content — namely, your work that makes you the most money, like your online courses, self-published books, and award-winning copy.

Registration is fairly easy and inexpensive. You don’t even need an attorney. You can register online by submitting some basic information and uploading a copy of the content to the U.S. Copyright Office website.

The fee is either $35 or $55, depending on what you register. You can also register multiple pieces of content at once, such as all of the articles you’ve posted on your blog since 1998, or the epic writing course you launched last year.

THE REST OF THIS ARTICLE mentions other legal moves you should be aware of. Check it out and make sure you’ve got your ducks in a row!

WEB-ducks-in-a-row1

Twitter Demystified

Twitter can look like a stream of chaos or frivolous chatter to the untrained eye. But there’s gold in that chaos. Strategic use of Twitter can harness the power of Social Media like nothing else.

Hashtag2The secret is the #Hashtag, a special keyword that allows you to follow a thread conversation within all the noise.

A hashtag is simply a way for people to search for tweets that have a common topic. For example, right now if you type #CivilWar you will gather thousands of tweets about the latest Marvel movie, Captain America – Civil War, rather than the 19th century American war between the states.

Other examples

#aCreativeDC is a hashtag to promote arts, events and artists in Washington, DC. #Preakness2016 is for the upcoming Triple Crown horserace. Don’t confuse it with the ‘@‘ sign— that designates a Tweeter. Kentucky Derby winner Nyquist has his own Twitter account: @TheNyquistHorse and my Twitter handle is @ClearlyCreate

Some are just fun: go try #RemoveALetterSpoilABook for some laughs.

Twitter has some good tutorials on the basics, and here’s a bit more on marketing with Twitter.

Go experiment with hashtags and see what kind of conversations you can follow, like a favorite TV show or movie. Discover how businesses are using hashtags to promote their products by following a few B2B and B2C companies.

And feel free to ask questions and share your stories!

5 Ways to Reap Social Media Value

Here are five useful ways of thinking about social media and it’s potential to empower your business.

IBM’s ambitiously-titled Center for Applied Insights ran a study and produced this video that brings focus to five key areas where Social Media creates value for business.

Most of us marketers are pretty familiar with #3, but the other four concepts have loads of potential.

Many of us who are virtual workers miss the spontaneous collaborations in the hallway, elevator, water cooler. The creative power of quick collaboration opens up new ways for those sparks to travel. How can you use your social network to:

  • Collaborate with colleagues you don’t just ‘run into’ anymore?
  • Reach out to encourage and support less experienced team members?
  • Inspire customers to get more value from your products?
  • Source expertise from all your communities – users, colleagues, prospects and maybe even competitors?
  • Create new avenues of feedback and improvement?

Share an example in the comments of how your business benefits from Social Media.

The Eyes ARE the Brain

I’m a lifelong fan of the power of the visual mind. An artist since I was a child, the power and richness of imagery has always captivated me.

Although we seem to value text and numerical data over mere ‘pictures,’ over 90% of all information processed by our brains is visual. Since we perceive the world in rich, colorful moving three-dimensions, a great deal of processing is required to sort all of that data into information we can make sense of. That’s why over half of our brain is dedicated to visual processing.  The retina and optic nerve are actually extensions of the brain itself, conducting massive amounts of image processing.

The near-instantaneous speed and broad bandwidth of our visual thinking is what gives advertising and movies their mesmerizing power.

Here’s a section from a cool infographic from NoeMam Studios that does a great job of telling that story:

imageprocessbrain

Click on this image to see the entire Infographic

 Why is this important?

If you’d like to learn more, here’s a great article on the miraculous visual nervous system and how it takes the raw data of wavelengths of electromagnetic radiation (what we call ‘light’), collects it, and assembles it into the coherent visual world we take for granted. It really gives one a profound appreciation for the sheer processing power at work in our very own grey matter.

Stop and See the Roses

Take time to appreciate what your visual cortex does for you today, when you notice the fall colors, enjoy your child’s smile, or find your attention captured by an advertisement or book cover.

And don’t neglect to harness this awesome power in your marketing.

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If you’d like to talk about custom infographics for your business, please get in touch.

The “Selfie” Phenomenon

While the self-portrait has a long and venerable place in the history of art, the democratization of media in our young century collided with our first-world self obsessions to create a robust trend.   Chosen by the OED in 2013 as Word of the Year, “selfie” has charged into the English language with remarkable vigor.

The first recorded use of the hashtag #selfie took place on Flick in 2004, but the word didn’t really catch on until 2012. Since then, the use of ‘selfie’ on Facebook, Twitter and Instagram has exploded, growing by over 17,000 percent.

Consider these stats:

selfiestats

Click on the above to see the whole graphic, which is chock-full of amazing selfie info!

Now we have smart phones specifically designed for taking selfies, including this one from SONY, who created the info graphics in this blog.

And feel free to post your favorite selfie in the comments below.

Here’s my latest favorite:

I grow broccoli, therefore I am.

The Current Media Conversation on Misogyny

News-Fueled Media Conversation

(warning: many of the links in this post go to articles that contain disturbing content about violence and murder.) 

The mediaverse always reverberates with opinion after a major news cycle, and certainly in the wake of that peculiarly American spectacle, the mass-shooting. We of course have have the predictable “It’s not about guns!” verses “It’s all about guns!” debate, and I won’t get into that one, for now. But the media conversation around men, women and misogyny since the May 23rd shooting in Santa Barbara is notable for it’s intensity and momentum.

Social and online media played a role in the life of the shooter, Elliot Rodger, whose YouTube video (now taken down) claims that it’s

“an injustice, a crime” that women have never been attracted to me and that I am going to “punish you all for it” and “slaughter every single blonde slut I see.”

Rodger’s online hangout space reveals chilling conversations by men bitterly describing themselves as  “involuntarily celibate” and aiming violent hate speech and threatening statements directed at females. There are hundreds of similar sites in the ‘manosphere’, “a cyber-universe fueled by distorted views of women and sex, in which lonely, isolated and disaffected young men, unable to live up to equally distorted notions of manhood, end up turning lack of self-worth into an anger directed at women.”

Not surprisingly a loud, clear feminist response developed to the Santa Barbara shooter’s evident violent misogyny. This surge of powerful communication is still mobilizing hashtags, tumblrs and blogs, all of which keep driving the press to keep the story moving.

Twitter: #Yes, ALL Women.

This Twitter hashtag #YesAllWomen sprang from the inevitable debate about sexual violence  that followed the recent shooting. A male protests: “All men don’t harass or threaten women!”  to which a feminist Twitter user replied: “Fine, but ALL women have experienced sexual violence or the threat of sexual violence.”

This woman created the hashtag #YesAllWomen and asked women to respond and share stories. Within a week, she had to remove her name from the project and close her account, due to the volume of death and rape threats that she received.

Tumblr: When Women Refuse

Media pro Deanna Zandt created a Tumblr page called When Women Refuse and invited everyone to post their stories of women threatened, injured or killed by sexual violence.  Post after post describes real life stories of women subjected to violence after they rejected the sexual advances of men — when they refused to flirt with them, dance with them, go on a date with them, or have sex with them. Reading it is a stomach-churning experience. A woman attacked with acid. A pregnant teenager stabbed to death. A woman raped and beaten. Women smashed in the head with bowling balls and glass bottles.

World Media Coverage of Misogyny

India is in the news once again this week after the brutal gang rape and murder of two young girls. Women protesting the lack of official action against rape and violence against women were dispersed by hundreds of officers and water canons.

Although a highly publicized case in 2012 energized support for tougher laws, outside of major cities police often refuse to investigates complaints of crimes against women. Records show a rape is committed every 22 minutes in India, though it’s considered drastically underreported, but more people are speaking up against violent crimes targeting women, and public protests against police inaction are increasingly common.

In Pakistan the recent stoning death of 25-year old Farzana Parveen launched a worldwide  wave of conversation about so-called ‘honor killings.’ Hashtag #Faranza made public “a crime that not long ago would barely have elicited a headline was now a source of conversation and consternation among those on social media both within and outside Pakistan. And discussion about the slaying turned up another grim fact: Iqbal told CNN he killed his first wife so he could be free to propose to Farzana.”

In Nigeria the campaign to return the girls kidnapped April 14 from Chibok school to their families has reached wide audiences with the help of the twitter campaign #BringBackOurGirls. Protestors rallying under that name in Abuja, Nigeria apparently rattled the Police High Command, who attempted to outlaw the protests June 2, but public pressure, no doubt including world-wide media attention, caused a quick turn-about and  as of June 3 an official statement denying any protest ban was issued.

Making a Difference?

Clearly, blatant violence against women is more likely to be reported, shared via social media and gain the attention of activists and citizens who might take action.  The conversation is disturbing, but is instigating awareness and motivating people, people who can change laws and prevent violence.