Can you read it? Do you have to rotate and expand to see even a tiny part of the page? As annoying as it is to enlarge a tiny page on your phone, what’s much worse is that your site may not show up in a Google Search. Oh, eventually, maybe page 5 or later, but Google’s search process will prioritize it behind websites that are optimized for mobile.
Why? one reason is that up to 60% of site views are made from a mobile device.
This is an older (non-responsive) website
That website on mobile
Here’s an example of a ‘responsive’ design, optimized for multiple devices.
This is my website
My website on mobile
It might help to think of it this way:
This is quite a feat of skillful programming. But fortunately, well designed WordPress themes can handle the job. It’s another reason I love WordPress: it gives you the building blocks for a fabulous site, even if you’re not a techie!
I specialize in helping creatives, small biz, non-profits and others make a spectacular site that serves their cause. I provide education and support so that you can actively use your site to build connections, build sales, build a business. And contribute to the Conversation!
The beauty of visual communication is the powerful impact of a glance. In a fraction of a second our big visual brains read and interpret nonverbal messages like shape and color and symbol.
Google made a big statement today without saying a word. They posted a google doodle made of Olympic winter sport figures on the colors of the rainbow. They did reinforce it with a quote from the Olympic Charter that leaves little doubt of their intention:
“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.”
In a country struggling to define the rights of political and artistic speech it can permit, Russian snowboarder Alexey Sobolev plainly displayed the bottom of his snowboard, painted with what is clearly an homage to the outlawed punk rock band Pussy Riot, whose knit masks have become a signature of their protests.
Visual statements like these speed messages to the brain and evade the censors, at least for a while. The power of image cannot be denied. Are you using your visual messages to their fullest advantage in your communications?