content marketing

5 Tips for Driving Traffic to Your Blog

woman-relaxed-reading-tablet-happy-female-model-ipad-bed-relaxing-410169591.    Consistently publish interesting content

  • Plan your posts to appear at regular intervals
  • Create an editorial calendar and pre-schedule topics and themes
  • Use images, videos, quizzes & questions, and judicious reblogging to keep your reader interested

2.    Make sure you have a SUBSCRIBE feature

  • Display it prominently on your blog, sidebar or footer
  • Collect emails and add them to your master list
  • Understand the difference between “subscribe” and “Follow”
  • Explore the WordPress Reader and Follow other WP blogs, ask them to follow you.

autosharing

3.    Automate your blog to post to your Social Media accounts

Use the Publicize settings found under SETTINGS/SHARING/PUBLICIZE
Also encourage your readers to use Social sharing with available buttons
found under SETTINGS/SHARING

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • And more

4.    Promote your blog in your email marketingconstant-contact-stacked

5.    Maximize Social Media impact

    • Post to relevant pages & groups on Facebook et.al.
    • Use an automated scheduling tool like Tweetdeck, HootSuite, Buffer to repeat social media mentions
    • Take advantage of reblogging offers and special #hashtags and events on Twitter

Are You Blogging for Business?

The democratization of media empowers us all to be publishers, if we choose,  of everything from top 10 lists to serious think-pieces for your industry.

Blogging has evolved to become an essential marketing tool. In fact, businesses that blog get 67% more leads than those who don’t.

Publishing valuable content on a consistent basis positions you as a source of solutions, and helps prospects understand what you do.

If you haven’t waded into the blogging stream, it’s easy to get started without a huge investment of time and money. I often recommend that you start with a free WordPress.com blog (it can be linked to your site) because of the huge universe of WordPress bloggers who read, comment and reblog each other.

There are simple ways to leverage your blog posts across social media to boost impressions and feedback. If you’d like more suggestions, leave a comment, ask a question or get in touch.

Click here for 5 types of blog posts that have proven performers: 5 Breeds of Posts to Promote Your Business