business

5 Tips for Driving Traffic to Your Blog

woman-relaxed-reading-tablet-happy-female-model-ipad-bed-relaxing-410169591.    Consistently publish interesting content

  • Plan your posts to appear at regular intervals
  • Create an editorial calendar and pre-schedule topics and themes
  • Use images, videos, quizzes & questions, and judicious reblogging to keep your reader interested

2.    Make sure you have a SUBSCRIBE feature

  • Display it prominently on your blog, sidebar or footer
  • Collect emails and add them to your master list
  • Understand the difference between “subscribe” and “Follow”
  • Explore the WordPress Reader and Follow other WP blogs, ask them to follow you.

autosharing

3.    Automate your blog to post to your Social Media accounts

Use the Publicize settings found under SETTINGS/SHARING/PUBLICIZE
Also encourage your readers to use Social sharing with available buttons
found under SETTINGS/SHARING

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • And more

4.    Promote your blog in your email marketingconstant-contact-stacked

5.    Maximize Social Media impact

    • Post to relevant pages & groups on Facebook et.al.
    • Use an automated scheduling tool like Tweetdeck, HootSuite, Buffer to repeat social media mentions
    • Take advantage of reblogging offers and special #hashtags and events on Twitter
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Get Your Legal Ducks in a Row

What should bloggers know about copyright law?

copyright-symbolQuite a bit, it turns out.

As a blogger, content marketer, writer, designer, course creator, you are constantly generating valuable intellectual property assets as you build your business. You really want to protect your key content. Your proprietary content is found in self-published books, infographics, online courses, workshops and speeches should be protected from copyright infringement.

from copyblogger:

When you federally register your copyright, you obtain the following advantages over common law copyright:

  • You alert the world that you are the creator and owner of the work, which makes it hard for infringers to claim they didn’t know the work was yours.
  • You obtain the right to bring a federal lawsuit; registration gives you the right to file a claim of copyright infringement in federal court.
  • You get to seek statutory damages and attorney’s fees in that lawsuit — the infringer has to pay all of your lawsuit costs.
  • You have an easy and official way to sell your ownership of the work.

How to avoid this mistake
Register the copyright for all of your prized content — namely, your work that makes you the most money, like your online courses, self-published books, and award-winning copy.

Registration is fairly easy and inexpensive. You don’t even need an attorney. You can register online by submitting some basic information and uploading a copy of the content to the U.S. Copyright Office website.

The fee is either $35 or $55, depending on what you register. You can also register multiple pieces of content at once, such as all of the articles you’ve posted on your blog since 1998, or the epic writing course you launched last year.

THE REST OF THIS ARTICLE mentions other legal moves you should be aware of. Check it out and make sure you’ve got your ducks in a row!

WEB-ducks-in-a-row1

US Lagging in Broadband Access

The US Ranks 16th Among Developed Nations for Broadband Penetration

Data Suggests It Will Continue to Fall Behind

From BROADBAND NOW: According to the 2013 analysis by the Organization for Economic Co-Operation and Development (OECD) an international organization designed to stimulate world trade, the US now ranks 16th (down from 14th in 2010) for wired broadband penetration behind Korea, Canada, and New Zealand.[1]While there are several factors that can skew these statistics such as geography and population density, the problem of the US falling behind in broadband penetration is only exacerbated by inadequate competition.

Based on further data collected by the OECD, the US now ranks 24th out of 31 participant countries when it comes to the speed as which broadband penetration is increasing. [2]

Change in broadband penetration across OECD countries between 2010 and 2013.
Rank Country Penetration 2010 Penetration 2013 Percent Change
1 Switzerland 37.1% 43.82% 6.71%
2 Greece 18.71% 24.7% 5.99%
3 France 31.4% 36.99% 5.58%
4 New Zealand 24.49% 29.45% 4.95%
5 United Kingdom 30.48% 34.89% 4.41%
6 Portugal 18.92% 23.15% 4.22%
7 Finland 26.36% 30.46% 4.1%
8 Belgium 30% 33.99% 3.99%
9 Hungary 18.66% 22.25% 3.59%
10 Czech Republic 13.73% 17.02% 3.29%
11 Germany 31.26% 34.53% 3.26%
12 Slovak Republic 12.02% 15.16% 3.14%
13 Spain 22.22% 25.3% 3.08%
14 Ireland 20.31% 23.31% 2.99%
15 Canada 30.06% 32.84% 2.78%
16 Austria 22.96% 25.64% 2.67%
17 Korea 34.43% 37.05% 2.62%
18 Chile 10.21% 12.75% 2.53%
19 Poland 13.07% 15.44% 2.37%
20 Denmark 37.34% 39.69% 2.35%
21 Norway 34.24% 36.59% 2.34%
22 Netherlands 37.78% 40% 2.21%
23 Australia 23.43% 25.64% 2.2%
24 United States 27.11% 29.27% 2.15%
25 Iceland 33.28% 35.12% 1.84%
26 Mexico 10.09% 11.87% 1.78%
27 Japan 26.28% 27.83% 1.55%
28 Turkey 9.43% 10.66% 1.23%
29 Italy 21.32% 22.41% 1.09%
30 Sweden 31.75% 32.33% 0.57%
31 Luxembourg 34.11% 32.65% -1.47%

References and Footnotes

  1. 2013 Data Set: http://www.oecd.org/sti/broadband/1k-BBPenetration-GDPperCap-2013-06.xls
  2. 2010 Data Set: http://www.oecd.org/sti/broadband/39574903.xls

Listen: Did You Know?

That we listen to people at a rate of 125-250 words per minute, but think at 1,000-3,000 words per minute?

That less than 2 percent of people have had any formal education on how to listen?

That images go into your long term memory, whereas words live in your short term memory?

Take a look at this infographic from Get In Front Communications for more:

5 Ways to Reap Social Media Value

Here are five useful ways of thinking about social media and it’s potential to empower your business.

IBM’s ambitiously-titled Center for Applied Insights ran a study and produced this video that brings focus to five key areas where Social Media creates value for business.

Most of us marketers are pretty familiar with #3, but the other four concepts have loads of potential.

Many of us who are virtual workers miss the spontaneous collaborations in the hallway, elevator, water cooler. The creative power of quick collaboration opens up new ways for those sparks to travel. How can you use your social network to:

  • Collaborate with colleagues you don’t just ‘run into’ anymore?
  • Reach out to encourage and support less experienced team members?
  • Inspire customers to get more value from your products?
  • Source expertise from all your communities – users, colleagues, prospects and maybe even competitors?
  • Create new avenues of feedback and improvement?

Share an example in the comments of how your business benefits from Social Media.

Why You Need a Good Writer

typingYou know your business. You can probably construct a decent sentence, too, if you got this far. But there are times when you need a professional writer.

We aren’t always the best promotors of ourselves, or even our products. We hold back where we should crow the loudest, or we display proudly the details that aren’t all that meaningful to the audience. It’s hard to remember, but you are not your target market.

Also, it’s very likely that the value of your time has risen to great heights as your business has grown. The cost of a copywriter will pale in comparison to the value of you, creating product and/or business in the way that’s made you successful.

Here are five situations when you need to hire a writer:

1. You’re just no good at it. Not everyone is a great word slinger. If writing isn’t for you, hire or partner with a really good writer to make sure that part of your business is getting the attention it needs.

2. You don’t have the bandwidth Writing is a time-consuming endeavor. there’s a limit to how many words we can consistently get onto the page or screen every day.

3. You need particular expertise You might need a subject expert, or a persuasive sales writer

4.  You’re too close to the topic. The reason it’s so hard to move from features to benefits is that it can be really tough to be objective about your own business.

5. The stakes are high.  If you’ve got a big launch or an important marketing campaign, you need to make sure your copy is making a great impression.

from Copyblogger

A writer who’s focus is on engaging the customer can see from a perspective you do not have. And the copywriter’s skill as a story-teller can bring intrigue, mystery, drama: the right kind of lively interest-engaging energy by virtue of that detachment.

Would you benefit from a writing pro on your current project?

Have you used freelance writers in your business? Tell us about your experience.

 

 

Great Advice from an 60’s Adman

George Lois “Great ideas can't be tested. Only mediocre ideas can be tested.”

“Great ideas can’t be tested. Only mediocre ideas can be tested.”

George Lois  is the guy who created the “I want my MTV” slogan and invented the concept of Lean Cuisine. Now  81, the  graphic designer/art director/copywriter may be best known for his 92 cover designs for Esquire magazine from 1962 to 1972, which have been exhibited by the Museum of Modern Art.

When asked about the hit TV series Mad Men, Lois dismisses it as a soap opera, and also notes that it missed the real story:

…ignoring the dynamics of the Creative Revolution that changed the world of communications forever…That dynamic period of counterculture in the 1960s found expression on Madison Avenue through a new creative generation—a rebellious coterie of art directors and copywriters who understood that visual and verbal expression were indivisible.

Lois is responsible for quite a few books over the years including The Art of Advertising and Sellebritythe most recent of which is  Damn Good Advice, which is nicely profiled in this article at Fast Company:

7 Pieces of “Damn Good” Creative Advice from ’60s Ad Man George Lois:

BREVITY ROCKS

“I want my MTV” became a generational battle cry after Lois, a pioneer in exploiting celebrity cachet, persuaded Mick Jagger to appear in a TV commercial delivering the line.

LISTEN

Lois says, “When people talk to you about their business and you listen hard, there’s a good chance they’ll say something and you go ‘Son of a bitch, that’s it!’ Then when you show your idea to the guy, he doesn’t even know he gave it to you.”

GO TO THE MUSEUM

“Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.”

FIGHT ADVERSITY WITH CREATIVITY

Lois shot a TV commercial showing a toddler making photocopies. When the FCC objected that the ad misrepresented the machine’s ease of use, Lois shot a new commercial showing a chimpanzee making photocopies. He invited FCC staffers to attend the shoot.

PAY ATTENTION TO THE ZEITGEIST

When it comes to pulling concepts out of thin air, “It’s about understanding what the hell’s going on around you,” says Lois, who spends an hour each morning poring through the New York Times.

TRUST YOUR GUT

“Ad agencies do all kinds of market research that ask people what they think they want, and instead you should be creating things that you want.  Trust your own instincts, your own intellect, and your own sense of humor.”

WORD FIRST, VISUAL LATER

Lois believes in “writing the idea” rather than trawling randomly for visual inspiration.  “A big campaign can only be expressed in words that lend themselves to visual excitement.”

read entire article

ASK, or Tips for Technophobes

fearItself

With the many ways we have to express our business brilliance these days, it’s all too easy to get boxed in with a secret fear, something we don’t know, then don’t learn because we’re concerned it will reflect poorly on us if we ask.

My dear friend Terry Nicholetti, who runs runs SpeakoutGirlfriend.com, recently helped me with my elevator speech. Terry helps women can learn to overcome fear of speaking in public. She says:

“I’ve always loved public speaking — the top fear of most people. So how can I teach these things? Because I was terrified of almost everything else.”

Terry does brilliant work on overcoming fear. I hired her because while I love technology I get shy in person. Working with Terry has improved my networking and public speaking. Terry used to freeze in front of the computer.I helped her learn to self-manage her WordPress web site. Now both of us have moved on to new business challenges!

So when I saw Michelle Kerrigan ‘s blog and wanted to share it with you. Michelle knows of what she speaks. An accomplished executive coach, she has worked with corporations large and small, now helping people find their optimum performance. She identifies fear and silence as two of the great confidence killers.

Put your mind at ease with a few helpful tips:

  1. First—take a deep breath and remember: no one knows it all. 
  2. Ask and get off the worry treadmill. When you’re afraid to ask, you lack clarity and understanding. Your world becomes a guessing game. Learn what you need to know. Ask!
  3. Find someone who doesn’t speak in tongues. When you have the confidence to ask questions, find someone who can explain in the simple terms. Communication is all about being understood.
  4. Know that, as your skills rise, so does your confidence. Once you’re more grounded in the practical, the hands-on, how-to will cause your fear of the technical to subside.

(Edited list reblogged from Workplace ConfidenceMichelle Kerrigan’s blog: Practical advice and inspiration for more confidence at work. See the complete list and full article HERE)

And by the way, when it comes to spiders. I’d rather go give a big speech!

Design Leads Business

I wanted to cheer when I read this headline, and the list of guidelines within. For my entire career as a visual creative in business I’ve championed the subliminal power of design. Here is what we know is true:

Design is Changing the way Business Operates

PIETRO MICHELI

Companies like BMW, Alessi and Apple use design to differentiate their products, but design is not just for luxury goods and elite products. There is considerable evidence for it acting as a mechanism for business growth and innovation. But how do companies utilise design to innovate and boost their business performance?

In his report, Leading Business by Design, which will form the basis of the Design Council Summit at the British Museum on February 12, Pietro Micheli, Associate Professor of Organizational Performance at Warwick Business School, has identified key practices through which organisations in various industries are using design to attain maximum impact, and has made eight recommendations for companies looking to gain a competitive advantage through design. read more