The democratization of media empowers us all to be publishers, if we choose, of everything from top 10 lists to serious think-pieces for your industry.
Blogging has evolved to become an essential marketing tool. In fact, businesses that blog get 67% more leads than those who don’t.
Publishing valuable content on a consistent basis positions you as a source of solutions, and helps prospects understand what you do.
If you haven’t waded into the blogging stream, it’s easy to get started without a huge investment of time and money. I often recommend that you start with a free WordPress.com blog (it can be linked to your site) because of the huge universe of WordPress bloggers who read, comment and reblog each other.
There are simple ways to leverage your blog posts across social media to boost impressions and feedback. If you’d like more suggestions, leave a comment, ask a question or get in touch.
Click here for 5 types of blog posts that have proven performers: 5 Breeds of Posts to Promote Your Business