Twitter Demystified

Twitter can look like a stream of chaos or frivolous chatter to the untrained eye. But there’s gold in that chaos. Strategic use of Twitter can harness the power of Social Media like nothing else.

Hashtag2The secret is the #Hashtag, a special keyword that allows you to follow a thread conversation within all the noise.

A hashtag is simply a way for people to search for tweets that have a common topic. For example, right now if you type #CivilWar you will gather thousands of tweets about the latest Marvel movie, Captain America – Civil War, rather than the 19th century American war between the states.

Other examples

#aCreativeDC is a hashtag to promote arts, events and artists in Washington, DC. #Preakness2016 is for the upcoming Triple Crown horserace. Don’t confuse it with the ‘@‘ sign— that designates a Tweeter. Kentucky Derby winner Nyquist has his own Twitter account: @TheNyquistHorse and my Twitter handle is @ClearlyCreate

Some are just fun: go try #RemoveALetterSpoilABook for some laughs.

Twitter has some good tutorials on the basics, and here’s a bit more on marketing with Twitter.

Go experiment with hashtags and see what kind of conversations you can follow, like a favorite TV show or movie. Discover how businesses are using hashtags to promote their products by following a few B2B and B2C companies.

And feel free to ask questions and share your stories!

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