Twitter can look like a stream of chaos or frivolous chatter to the untrained eye. But there’s gold in that chaos. Strategic use of Twitter can harness the power of Social Media like nothing else.
A hashtag is simply a way for people to search for tweets that have a common topic. For example, right now if you type #CivilWar you will gather thousands of tweets about the latest Marvel movie, Captain America – Civil War, rather than the 19th century American war between the states.
#aCreativeDC is a hashtag to promote arts, events and artists in Washington, DC. #Preakness2016 is for the upcoming Triple Crown horserace. Don’t confuse it with the ‘@‘ sign— that designates a Tweeter. Kentucky Derby winner Nyquist has his own Twitter account: @TheNyquistHorse and my Twitter handle is @ClearlyCreate
Some are just fun: go try #RemoveALetterSpoilABook for some laughs.
Go experiment with hashtags and see what kind of conversations you can follow, like a favorite TV show or movie. Discover how businesses are using hashtags to promote their products by following a few B2B and B2C companies.
And feel free to ask questions and share your stories!