I’m a lifelong fan of the power of the visual mind. An artist since I was a child, the power and richness of imagery has always captivated me.
Although we seem to value text and numerical data over mere ‘pictures,’ over 90% of all information processed by our brains is visual. Since we perceive the world in rich, colorful moving three-dimensions, a great deal of processing is required to sort all of that data into information we can make sense of. That’s why over half of our brain is dedicated to visual processing. The retina and optic nerve are actually extensions of the brain itself, conducting massive amounts of image processing.
The near-instantaneous speed and broad bandwidth of our visual thinking is what gives advertising and movies their mesmerizing power.
Here’s a section from a cool infographic from NoeMam Studios that does a great job of telling that story:
Why is this important?
- Posts with visuals get 94% more engagement
- 67% of customers consider clear, detailed visuals more authoritative than text (which can be misleading!)
- Businesses who market using infographics grow traffic 12% faster than those who don’t
- Visual content is social-media-friendly
If you’d like to learn more, here’s a great article on the miraculous visual nervous system and how it takes the raw data of wavelengths of electromagnetic radiation (what we call ‘light’), collects it, and assembles it into the coherent visual world we take for granted. It really gives one a profound appreciation for the sheer processing power at work in our very own grey matter.
Stop and See the Roses
Take time to appreciate what your visual cortex does for you today, when you notice the fall colors, enjoy your child’s smile, or find your attention captured by an advertisement or book cover.
And don’t neglect to harness this awesome power in your marketing.
If you’d like to talk about custom infographics for your business, please get in touch.