Non-Verbal Olympic Protests Fly Below Radar

2014-winter-olympics-5710368030588928-hpThe beauty of visual communication is the powerful impact of a glance. In a fraction of a second our big visual brains read and interpret nonverbal messages like shape and color and symbol.

Google made a big statement today without saying a word. They posted a google doodle made of Olympic winter sport figures on the colors of the rainbow. They did reinforce it with a quote from the Olympic Charter that leaves little doubt of their intention:

“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.”

la-sp-sn-pussy-riot-homage-alexey-sobolev-2014-001In a country struggling to define the rights of political and artistic  speech it can permit, Russian snowboarder Alexey Sobolev plainly displayed the bottom of his snowboard, painted with what is clearly an homage to the outlawed punk rock band Pussy Riot, whose knit masks have become a signature of their protests.

Visual statements like these speed messages to the brain and evade the censors, at least for a while. The power of image cannot be denied. Are you using your visual messages to their fullest advantage in your communications?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s