1. Pose a problem and ask for advice
2. A contest post
Everyone loves a good contest! And there are a ton of great contest apps out there that you can use to run your contest AND grab emails to add to your list as well!
3. Run a poll
Polls are great not only for generating discussion but for gaining valuable insights from your audience.
Here is a link that will take you directly to Facebook’s poll app.
4. Share the results of your poll!
If your poll collected data that would be interesting to your audience, share the results in a separate Facebook post. One strategy I have seen some business owners using is offering the results in a free downloadable report (in exchange for an email address, of course!).
5. Share inspirational images
If you follow me on Facebook, you know this is a strategy I use every single day! There is so much negativity in the world (and on Facebook).
6. Fill in the blank
I am not exactly sure what it is about fill in the blank posts, but people just love them! You can rephrase just about any question as a fill in the blank, and they often receive more engagement than basic questions. Test this out for yourself!
7. Follow Friday
Give your fans the opportunity to share a link to their website or Facebook Page; not only do they get the chance to showcase their business or products, but they can meet new people and make new connections.
8. A seasonal post
Share a holiday picture, quote or greeting centered around an upcoming holiday. Try to add a personal touch, if possible. This reminds your fans that you are a real person!
9. Blog post excerpts
I see many business owners posting links to their blog posts, without including any additional context. When sharing a blog post, be sure to include a backstory or short excerpt from the post so your fans know what to expect when they click on the link.
10. Fan-only discount
Offer your Facebook fans an exclusive discount, just for being a fan!
Use an image to promote the discount, if possible. These are better for grabbing the attention of your fans and for getting more shares.
11. Cross-promote with someone else in your niche
Team up with a business that offers a complimentary product or service, and help cross-promote each other. Tag each other in Facebook status posts, recommend that your fans ‘like’ each other’s Pages, or simply share each other’s content.
12. Fan challenge
Post a group challenge for your fans…sometimes doing something as a group can feel less overwhelming than doing it alone! Some examples include:
- 30-days to a more organized house (post a daily organization tip)
- Gain 1,000 fans/likes/comments/followers – give actionable tips for increasing followers and comments
13. Link to a tutorial
Give your fans a step-by-step guide or tutorial for how to do something.
These types of posts are GREAT for getting engagement, especially click-throughs and shares!
14. An expert tip
Share a tip from an industry expert for solving a common problem or overcoming a challenge.
The expert could even be YOU!
15. A personal post
This is where you, as a small business owner, have an inherent advantage.
Don’t be afraid to post a personal photo or story from time to time to differentiate yourself from the big brands your fans also follow.
16. Be imperfect
Who ever said we need to perfect in order for people to like us?
Don’t be afraid to share struggles or vulnerabilities from time to time to show you are a real person.
This is a great way to make your brand more personable and more relatable!
17. Share a picture of your business, employees
…makes your business so much more relatable!
Knowing there are real people behind your brand will go a long way to building trust and relationships.